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iBall interviews Mark Artis on Branding

Mark Artis is CEO of 1HQ – a brand agency. He has strong views on how businesses function and how, alternatively, they cease to function.

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Reed Elsevier

In the world of business publishing - or b2b as it is known in this snappy yet low-budget world - no job is too small or dirty.

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OLD MUTUAL (OML)

Who says insurance is dull? No siree. Insurance is brilliant stuff. No matter what the conditions we all need insurance, and assets to manage obviously.

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United Utilities (UU-)

Water, water everywhere and not a drop to drink. Well not according to United Utilities, the modern water company with the 1950s name.

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Angela Knight, CBE on Banks

The safety of banks remains at the forefront of many consumers' - and investors' - minds.

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Welcome to the new-look iBall

Funny that in our 14th month of life we have not changed all that much, it just seems that for a satirical programme about investing the markets have come to us. The madness - the sheer market madness...

Still, with our usual mix of satire, incisive market commentary and the odd good investment idea here and there we think that now could be one of the best times ever in history to start investing. Think of it – banks in low double digits, construction, defence, leisure and retail – all those companies still doing business with their tills still going ker-ching.

All those sectors, all that volatility, ooo... it makes our mouths water with the sheer opportunity of it all.


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