Diageo Plc (DGE)
November 18th, 2008There are those of you who think booze manufacturers are classic defensive stocks. There are others who think that sentiment has already been priced in.
This theory comes around on the grounds that the more depressed people are, the more they will drink.
We think Diageo is a great stock because of its discipline. This means that it only sells premium brands - to the people who are the most depressed, presumably.
Research: DGE
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Category: iBall
Heavens! A crunch has become chaos and carnage and the market only seems to go one way –meltdown. Perhaps, it is not the best time in the world to be cheerfully giving investment ideas, given it’s so difficult to pick anything out of all of this mess. Just look at our portfolio.
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