Spice Plc (SPI)
Periodically, we all know that it makes sense to rebrand your company in order to keep up with the times. But to stay ahead of the curve and maintain a modern, swish company and brand is a difficult game. Get it right, you become Coca-Cola, get it wrong and a perfectly good company can turn into a good laugh...
First aired: Tue, 09/12/2008 - 21:17
subscribe to our shows via