What exactly is a brand anyway? - Mark Artus

Mark Artus is CEO of 1HQ – a brand agency. He has strong views on how businesses function and how, alternatively, they cease to function.So it seemed and excellent time to ask the former architect what he would do to put the crumbling world of UK financial services right.And you may well ask yourself what a brand agency actually does. Well, we asked him that too.

First aired: Fri, 03/07/2009 - 11:58