Ryanair is an insititution a bit like the dentist. We all hate it, but have to use it from time to time and not as cheap as you think it is.

It is that last bit which seems to defy gravity. How can a company which sells flights for a fiver make revenues of near Euros 500m a year?

Well, here’s the answer. Shush. Do not tell. But it is all to do with a little bit of magic…

Research: RYA.L

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