There has been a theory around that when the housing market turns south DIY stores do quite well as people tend to stay put.
There is a counter-theory that says this is nonsense and that it is particularly not true when the store in question is a dull as B&Q.
Well, we say there’s a third theory, and that is what has gone as far down as it can because its so bad can only improve. Anyway it’s a good excuse for a lot of puerile gags.

Research: KGF.L